81% of U.S. Online Shoppers Demand a Good Website Experience – Or They Will Shop Elsewhere
Vancouver, British Columbia – December 12, 2013 – A new independent survey of 1,377 U.S. online shoppers, commissioned by web infrastructure and cloud hosting provider PEER 1 Hosting, reveals that eight out of 10 online shoppers insist on a faultless online shopping experience this holiday season. According to the findings, nearly two-thirds of respondents (65 percent) have abandoned an online shopping cart because of slow websites, time-outs and long page load times.
Based on PEER 1 Hosting’s survey findings, the top three online shopping frustrations are poor navigation (50 percent), slow web page load times (47 percent) and interruptions / timeouts (40 percent). Even more telling, more than half (52 percent) of shoppers say that website performance hitches like these make them think less of a brand. When deciding to shop at a particular site, online shoppers pay the most attention to the website’s ease of use (88 percent), strong security (72 percent) and clear web images (64 percent). Further, nearly a third of shoppers will avoid shopping online altogether during heavy web traffic periods, like Black Friday, when they expect performance issues to occur.
For the 2013 holiday season, more than a quarter of respondents say they plan to spend a larger portion of their overall shopping budget with online retailers than they did last year, with almost half (45 percent) of their shopping occurring online.
“This research clearly shows that e-retailers need to get the basics of website performance right in order to maximize online sales during the holiday season,” said Robert Miggins, SVP business development, PEER 1 Hosting. “An optimized website and proper load testing are crucial to ensure that online retailers are able to deliver availability and reliability online and capitalize on high traffic levels. Ultimately, by enabling a high quality website experience for customers, from the ground up, online retailers will ensure that they preserve their brand, stay competitive and drive sales during the holiday season.”
PEER 1 Hosting helps global brands ensure the best possible performance online with its optimized and scalable eCommerce hosting offerings and infrastructure resources. Online retailers can rely on the company’s robust PCI compliance, 10Gbps FastFiber Network and team of knowledgeable experts to successfully build their online businesses.
About PEER 1 Hosting
PEER 1 Hosting, a wholly-owned subsidiary of Cogeco Cable Inc. (TSX: CCA), is one of the world's leading web hosting providers for businesses delivering eCommerce sites, web & mobile applications, gaming and rich media, and SaaS platforms. Specializing in Managed Hosting, Dedicated Servers, Colocation and Cloud Services, PEER 1 Hosting is based in Vancouver, Canada, and founded in 1999 with European operations headquartered in Southampton, UK. PEER 1 Hosting has 16 datacenters and 20 points of presence worldwide. PEER 1 Hosting is built on two obsessions: Ping & People. ‘Ping’ represents its commitment to best-in-breed technology, founded on a high performance 10Gbps FastFiber Network(tm) connected by 16 state-of-the-art datacenters. ‘People’ represents its commitment to delivering outstanding customer service to its more than 13,000 customers worldwide, backed by a 100 percent uptime guarantee. For more information visit: http://www.Peer1.com.