Much of today’s entertainment industry is built on impressive, complex graphics. From gaming to blockbuster movies and everything in between, big entertainment needs big data. This week the PEER 1 Hosting team will be at SIGGRAPH 2012, the premiere conference on computer graphics and interactive techniques, where we’ll be demonstrating our Self-Service High Performance Computing (HPC) Cloud. Designed with creative industries in mind, our HPC Cloud marries the science of cloud computing with the art of digital content creation.
For example, in order to keep True Blood fans engaged while they eagerly awaited the launch of the fifth season this past spring, Los Angeles-based interactive agencies Made In Haus and BBDO created an app that gave fans the ability to “glamour” their friends, a common tactic used by vampires on the show for bribery and commandment.
The creative idea needed a large HPC Cloud to power the Motion Portrait software that created animated 3D avatars based on images captured by the users’ smartphones or computers. To ensure that the computing-intensive “Glamour Your Friends” app could handle the rendering and the crushing demand of the show’s rabid fan base, Made In Haus turned to PEER 1 Hosting to create a load-balanced, on-demand HPC Cloud. The flexible cloud hosting solution, with a utility-based pricing model, is designed with the capability to handle big data, so developers can focus on the product, not where and how their data will be stored.
If you’re headed to SIGGRAPH be sure to drop by booth #227 to check out how PEER 1 Hosting's HPC Cloud takes a bite out of big data.