Barack Obama has learned a lesson that most of us in eCommerce know only too well: Bad hosting can derail even the most resourced eCommerce sites. The Affordable Care Act site has been struggling to keep up with demand, undermining the entire proposition in the eyes of many.
According to the BBC: the President said, "There's no sugar coating - the website has been too slow, people have been getting stuck during the application process and I think it's fair to say that nobody's more frustrated by that than I am."
He said that notwithstanding the website's problems, there was "massive demand" and the homepage had been visited nearly 20 million times since its launch.
"Precisely because the product is good, I want the cash registers to work; I want the checkout lines to be smooth," said Obama. "And there's no excuse for the problems, and these problems are getting fixed."
Like those in charge of the Affordable Care Act website, many in eCommerce take on board recommendations from experts or focus on the higher profile aspects of the eCommerce proposition, such as product, price, promotion, or in this case, politics.
This is an important reminder to focus on hosting; eCommerce hosting is specific and specialized. The demands on a site require a bespoke approach and it’s that focus that our team applies across the board.