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Dreaming of 10 Gb Straight to Your Office? Now It’s Reality.

Tuesday, September 6th, 2011  |  by Serra Boten  |   No Comments

Last month we launched our new Direct Internet Access bandwidth service – bringing the power of our rock solid 10 Gb FastFiber backbone network straight from us to your office door.

We don’t like to use the blog to push our wares at you, lovely readers, but we wanted to take a second to explain this one, because DIA is a bit different than anything we’ve offered before.

So Much Bandwidth, Such Little Latency

Previously we were only able to provide bandwidth to those hosted within a facility where we had presence, via a cross connect within the building. But now, thanks to new partnerships with local fiber and metro ethernet providers, we’re able to bring the FastFiber Network out of the datacenter and directly into your office.

As long as your office is located in a city where we have network presence, you’re just a single hop away from a dedicated 10Mb, 100Mb or 1Gb pipe directly into the PEER 1 Hosting backbone, and the Internet at large.

Business Class Internet Stays Classy

Gone are the days of dealing with your local provider’s “business” class Internet, where “support” loosely translates to “call and wait for hours on end to talk to a ‘tech’ who will read from a script and ask you to reboot your router before transferring you to a second tier who might actually have authority to troubleshoot your issue.”

DIA is backed by the same FirstCall Support that comes standard whenever you host with us. We stand behind our 100% uptime SLAs, so that means no more office downtime due to Internet problems – but if trouble ever arises you know our expert, on-shore techs are on your side and our 24/7/365 NOC has got your back.

This is an exciting step for our Network, and we’re glad to share it with you! Want to know more? Check out the data sheet and more.


A Day in the Life of a Network Engineer, Part 1

Friday, July 29th, 2011  |  by Serra Boten  |   No Comments

Guest Author Ben Kennedy shares more tales of his adventures as a Network Engineer. Watch for part two next week!

 

“Ring, Ring”

“Ring, Ring”

It’s 2:13am and your cell phone is ringing. You’re on call. Those precious few weeks have passed, and it’s your turn again. You’re not surprised to be getting a call though, because you did a move for a customer at midnight, just before heading to bed. You could have pushed the move off a couple more days and still fell in line with standard turn around times, but the customer’s client relations manager used that magic word: “Please?” So how could you say “no” to that? Anyways, the customer probably just encountered a problem and needs to have the move reverted. Easy peasy.

“Hello?” Your voice is horse and barely audible.

“Hey, it’s Kevin. Sorry to bother you…” Kevin The NOC jock starts off the call with the typical late night greeting. “There’s something going on we need you to look into. We lost access to a bunch of switches. Looks like it could be a major.”

You clear your throat to try and not sound too disoriented before answering. “Okay. I’ll get on jabber”. You sigh after pressing the end button on the cell phone.

The bed creaks as you get up. From the bed, your better half looks up groggily, silently asking where you’re going. “Sorry, I gotta take a look at something.” You grumble apologetically.

From beneath the covers you hear, “I hate the NOC.” The statement is barely done before the sound of even breathing fills the room once again. Both of you know this statement is untrue, but it’s 2:14 in the morning and not the time to argue. Plus the clock is ticking.

You plod to the living room and turn on the computer monitor. You shield your eyes as the LCD flares to life. Squinting against the glare, you log in. Within moments you have a rundown of the situation; Which devices are effected, scope of customer impact, and a brief time line. You roll your chair back; rub your eyes to try to force your mind to speed up. You’ll need all of your resources to figure this one out.

One of the problems is that what the customers see is just symptom. The root cause could be almost anything. What you have to do is gather as much information, as quickly as possible, and determine the problem that cures those symptoms.

If you were a Network Engineer for an organization using a multi-tiered support system, things would be different. You would do an initial investigation and attempt to implement a solution. If you were unable to find a solution you would escalate up to a tier 3 engineer, while your clients watch the clock tick. A multi-tiered system can be extremely inefficient – not good when speed and flexibility are paramount. Of course, without additional tiers, you’re the last line of defense. You’re the one that solves all issues affecting the network. At times, it’s a heavy burden to bear, but it’s one you bear with pride. With this last thought you snort derisively at those other lazy so called “multi-tiered” Network Engineers, and get to work.

Time rolls on as you dive through various troubleshooting iterations. Each one turns up a dead end, but gives you more pieces to the puzzle. The question here is – how far do you go to fix the problem? Every time a customer calls in with a complaint you can’t just go ahead and replace the whole network. The scale of the fix must match the scale of the problem, hence the importance of gathering a lot of quality data. Right now in your mind you’ve created 5 different scenarios that could have caused the symptoms that you’re seeing. The tests for each all have varying degrees of impact. Can you do all at once? Of course not. Some theories require tests that can’t all be run simultaneously, while others would cause problems for customers that may not otherwise be impacted. You can’t justify jumping to drastic measures, such as replacing a major network device, without taking the time to test a few key links first. In the end you may have to replace that major network device, but you can’t fully justify it until you’ve ensured that all other causes have been accounted for.

Throughout each theory, test, and implementation, you are mentally documenting your steps and timelines. You know that when all is said and done tomorrow you’ll need to sit down and dissect how you dealt with this situation, bearing the process of your troubleshooting to a jury of your peers as well as superiors. You’re held accountable for the decisions you make, even in the heat of the moment in the middle of the night. And that’s just fine.

It’s 3:03am and three of your five theories haven’t panned out. You’re getting into more serious water. Plus that clock is still ticking in your mind, and it’s getting louder every second. You lean back for a moment to go over all the steps you’ve taken up until now before you jump into anything else. All your steps have been sound and logical. You’ve already replaced one network device. But it looks like it was a different device entirely that caused the failure in the other. A VERY rare occurrence, but when your kingdom consists of thousands of networking devices that span the globe, things are bound to fail. It’s a fact you deal with every day.

You’re at a point now where you have to act even though the next step will cause more serious customer impact. It’s something that you avoid at all costs, but right now it’s unavoidable. “Darn” you whisper out loud. If this was an episode of House it would cut to commercial and come back with the situation stabilized and the team sitting around drinking coffee discussing their options. Unfortunately it’s just you here in your living room and you have to play this one out. The clock ticks on and the thought of money disappearing and trust being lost runs through your mind as you mentally calculate the sum of the customer impact. You shake your head and make the call to move forward. Members from other departments scramble to get the pieces in place. You get prepped to replace another device, which is no easy thing. Making the call is only half the battle.

It’s 3:32am. The solution worked, and everything is back to normal. You log off jabber and disconnect from the conference call. As always, Kevin the NOC jock thanks you for helping out, even though you were just doing your job. You reply “My pleasure” none the less. You try to calm your breathing and slow your heart. Once again your fight or flight mechanism has kicked in – The adrenaline gives you that burst of energy you need to make it through those stressful situations, but it also means you’ll be jittery and restless for at least the next hour. After that you can head back to bed. No use waking up anyone else up because you had to save the world, right? You smile to yourself at the thought. You pull out your phone and check your schedule for the day that starts in a few hours. You might be able to swing coming in a bit late to catch up on the lost sleep. You sigh when you see the reminder about that 9am meeting and 10:30am conference call.

Sitting in the dark you start to go over the chronological events of your ordeal, preparing them for the post mortem with the team tomorrow.

To Be Continued…


A Day in the Life of a NOC Jock

Wednesday, July 27th, 2011  |  by Serra Boten  |   No Comments

Guest Author Ben Kennedy is a former PEER 1 Hosting NOC Jock. Presently he works as a Network Engineer and prefers Iron Maiden over Motorhead.

The following is documentation of a day in the life of a fictional character named Kevin. Kevin is a NOC Jock – one of the eyes in the sky, watching over our FastFiber network – 24 hours a day, 365 days a year.

The day begins early for our hero.  He enters the front doors of Harbour Centre a few minutes early.  Its 7am on the west coast and on the other side of the glass the sky hints of rain to come. Inside the NOC (Network Operations Center) a different kind of storm is already raging.  The board is flashing red and blasting angry error sounds as a unicast storm rips through a switch in Toronto.  Coffee will have to wait a few minutes…

It’s 8am and reinforcements – the rest of the day shift – arrive.  But as with all things, the more hands on deck, the more work follows. It’s time for network rounds. Keeping ever vigilant, Kevin begins his trek through the data centre.  While walking past an AC unit on one of the lower floors, something feels amiss.  Above all the background noise, hundreds of fans and hard drives spinning inside the servers who live in the data center, Kevin tries to focus his acute hearing. He’s trying to pick out something that doesn’t sound right.  He detects a faint squeal amid the whirring and swishing. The squeal of a rogue fan belt at work, he guesses.

Continuing on with the rounds, Kevin mentally notes to report the fan belt problem to the data center manager – a man who is rumored, among other things, to be able to detect fluctuations in temperature down to a quarter of a degree.  He is exactly the type of person that Kevin wants on his team.

On his way back to the NOC, our protagonist feels a vibration in his pocket. His mobile is telling him there’s trouble brewing in the network. He flies back in the NOC in a heartbeat and immediately finds himself being briefed on the situation by his fellow warrior.

“We’ve got a CPU spike on a switch in New York, I need cache flows stat!” barks the other NOC Jock.

The NOC Jocks quickly detect that the CPU spike is being caused by a denial of service (DDOS) attack to one of nodes on the network. In a matter of minutes they track down and block the source of the attack, and soon after a college student from a small school in Colorado has lost all privileges to the computer labs.  The smell of victory is sweet – no wait. That’s the smell of coffee, glorious coffee, touted by the NOC manager, who’s popped in to see how things are going.

He takes his usual seat on the filing cabinet and gets a run down on what’s happened during the night and early morning.  After providing some helpful hints and advice, the leader of the NOC retires to his office next door to start reading e-mail.  This reminds Kevin about another beast he has yet to slay today – his inbox. Only 119 unread e-mails since yesterday – looks like it might be a quiet day after all.

The phone rings. It’s one of the client relations managers from downstairs. A colocation customer has just moved in, but apparently the cabinet still needs to be patched. Of course, this is the first Kevin has heard of this, but there’s no time to figure out who dropped which ball at what point – the important thing is to get the customer live as soon as possible.

Kevin goes through a mental checklist as he heads back into the data center with a purposeful stride. Proper cable? Check. Cable strippers? Check. Wire cutters? Check.  RJ45 ends? Check. Hands of a world class knitter? Check.  Minutes later a smiling customer gives the thumbs up when everything’s up and running. Another job well done.

A few hours go by and soon Kevin’s 12 hour shift is half over. The calls have been the usual today: a client in LA with a faulty hard drive that needed replacing; another in Montreal with weird connection problems.  All problems are handled in an efficient professional manner as the now three-man team in the NOC work in perfect harmony ridding the network of all things undesirable.

Another call comes in.  A customer is having troubles getting to a client of theirs in Europe.

“Strange” Kevin says to himself.  “It’s almost like someone is stealing….. Oh no. I’m calling an engineer.”

With those four words the other members of the NOC know that something serious is happening.  The Network Engineers are the hired guns, the cavalry, and Houdini rolled into one.  You don’t call them to discuss whether they think Iron Maiden is better than Motor head (which they are). You call them to discuss business. The engineer answers the phone in a no nonsense voice.

“What’s up?” inquires the engineer.

“We’ve got a possible IP high jacking in San Jose right now” replies Kevin. The engineer asks all the right questions to get the information he needs and in the background Kevin hears the tapping of fingers on a keyboard. In his mind, Kevin imagines the traffic being directed by those keystrokes. Almost like new invisible highways being paved at the speed of light over mountains and across oceans.  The daydream ends in moments when the engineer lets him know that everything has been fixed.  Another rebel peering router brought to justice by the hands of an engineer.

Time flows by, calls come in, traceroutes are analyzed, pings are echoed, excel sheets are filled out, and sandwiches are eaten.  By the time the clock hand strikes 4pm Kevin and the other NOC Jocks have been overlooking the network map for hours.  All three of them sit analyzing that precious map of the world as though it holds the lost secrets once kept by the ancient druids.

Finally, twelve hours have passed. Now it is time to pass on all the information to his nighttime counterpart. He spends the next ten minutes passing on all his tales of wonder and amazement. The NOCturnal jock’s eyes go wide as the stories unfold.  He sits and listens to tales of upstreams being tamed, latency getting butchered, bandwidth being plundered, and problematic ACs giving up their rapscallion ways. The forces of good have prevailed and the Internets is safe for another day.

Thirty minutes later Kevin joins his faithful companions in their favorite tavern.  Engineers, Jocks, and managers alike all share stories and a few pints. Later on while walking out of his favorite establishment, Kevin looks back at the Harbour Centre.  The tall seductress looms in the night looking down upon him.  The eye in the sky, watching over the city, mountains, but most importantly – the network. He says good night and promises to return soon.  He knows he’ll be back and ready for the battle again tomorrow, but for now it is time for bed.


Are you Concerned about the Security of your… Sites?

Thursday, July 21st, 2011  |  by Serra Boten  |   1 Comment

Let’s be honest. You use the same 6 character password for Facebook, Gmail, Youtube, Amazon, Twitter and Reddit, don’t you? Maybe you have a different one for your online banking or Paypal account, but I’m willing to bet most of them are still saved with your browsers built in password’s manager, right?

Don’t worry, we don’t judge here. It’s understandable. Most of us are more concerned with getting stuff done online than we are worrying about privacy, and memorizing a hundred different long, secure passwords is pretty unrealistic.

Well here’s something you might not know. If you’re using Firefox, go Options > Security > Saved Passwords > Show Passwords. Boom! There’s all of your usernames and passwords, free for the taking by anyone who happens to sit down at your computer.

So what’s a girl to do? Don’t worry! You have options, and they don’t all involve memorizing hundreds of nonsensical 14 character passwords.

Lock your computer

It’s simple, and effective. I developed a vendetta for unlocked workstations back when I was working in IT. Whenever I came across one, I would usually pop on and set their desktop background or Facebook profile picture to this and add a status update lamenting the woes of forgetting to lock one’s desktop. People didn’t usually appreciate it, but eventually began to get  my point.  Lock your workstation or you’ll end up with creepy mullet man in your life.

Set a master password

If you’re letting Firefox manage your passwords you need to set a master password. This prevents anyone who gains access to your computer from viewing all of your stored login information, unless they know your master password. Simple, yet effective. This can be done under Options > Security menu.

Use a password keychain

A password keychain is just what it sounds like. A password manager that comes in the form of a browser extension, which only requires you to remember a single master password to use it. Similar to Firefox’s password storing feature, but with a more robust feature set that includes encryption, backups and synchronization across multiple workstations. Some keychains offer strong, random, password generation, which creates and stores complicated passwords for you automatically.

According to a survey of my PEERS, the two most popular keychains are Lastpass and Keepass.

Multifactor authentication

The more security conscious folks in the audience might also want to consider multifactor authentication. This is achieved by using a password keychain that supports multifactor authentication, in combination with a physical dongle that is inserted into the USB port of your computer.  The dongle basically carries an encryption key file, so your password keychain cannot be used unless the dongle is inserted into the computer. A popular manufacturer of these is Yubikey, or you can make your own with a regular USB stick if you’re feeling adventurous.

Use long, complicated passwords

Asking some of my most paranoid friends about their password management techniques warranted furtive glances and incredulous disbelief that I would consider using a third party application to manage my passwords, despite their claims of 256-bit AES encryption. After a brief refresher in cryptography, I’m told that your best option is still to use long, diverse passwords; at least 12 characters long and comprised of upper and lower case letters, numbers and special characters.

Some tips to manage these included;

  • Use a consistent ‘naming convention’ to generate your passwords – a formula that only you know
  • Use a pass phrase instead of a word. to be extra tricky, mess up the wording in a way that only you will remember
  • Use less social media and you’ll have less passwords to remember (thanks, tips!)

Keep a Post-It note under your desk

Just kidding. Don’t do that. Ever. Or I’ll send him after you.

Do you have any other suggestions that I should add to my list? Do you want to hear the full crypto lesson I got last week from our head systems architect? I’d love to hear your thoughts!


Get Ready for .Whatever

Tuesday, June 21st, 2011  |  by Serra Boten  |   No Comments

Earlier this week ICANN (the Internet Corporation for Assigned Names and Numbers) released some exciting news about a historic expansion for the future of the Domain Name System.

Currently we have 22 generic Top Level Domains, or gTLDs. These are your old standbys – .com, .net, .org and so on. The new plan will allow individuals and organizations to create personalized or branded  gTLDs.

“ICANN has opened the Internet’s naming system to unleash the global human imagination. Today’s decision respects the rights of groups to create new Top Level Domains in any language or script. We hope this allows the domain name system to better serve all of mankind,” said Rod Beckstrom, President and Chief Executive Officer of ICANN.

New gTLDs will change the way people find information on the Internet and how businesses plan and structure their online presence. Internet address names will be able to end with almost any word in any language, offering organizations around the world the opportunity to market their brand, products, community or cause in new and innovative ways.

“Today’s decision will usher in a new Internet age,” said Peter Dengate Thrush, Chairman of ICANN’s Board of Directors. “We have provided a platform for the next generation of creativity and inspiration.”

Read Article

So Where Do I Sign Up?

Owning your own TLD probably won’t be something everyone can just decide to do on a whim. Applications will go through a 2 month long review process where each new TLD will be evaluated for potential issues which may compromise the integrity of the Domain Name System.

In terms of cost, each application will require a $5,000 deposit, and current estimates anticipate a new TLD will cost about $185,000 to register, followed by an annual maintenance fee of about $6,250. Guess I’ll need to start saving my allowance up if I ever want to be the proud owner of .boten.

The first round of applications will take place from 12 January 2012 until 12 April 2012, and it is estimated that somewhere between 300 and 1000 new TLDs will be delegated. For more information about the application process, ICANN has provided detailed FAQs and an Applicant Guidebook.


Next Generation Datacenter Networks

Monday, December 13th, 2010  |  by Jag Bains  |   No Comments

It’s exciting times to be in the network game, especially when it comes to the datacenter. It’s in this environment, service providers around the world have seen tremendous traffic growth and security requirements from their customers that can stress the capacity and capabilities of their current networks. No longer is it a matter of tailoring a datacenter for just web hosting; service providers need to make sure their networks can be flexible enough to accommodate the many types of customer usages (Web, VOIP, MMORPG, Video, Mobile Apps, Storage, etc.) AND deliver carrier services such as MPLS/VPLS, IDS/IPS, IPv6, and dynamic routing protocol signaling to customers (eg. BGP). To top it all off, service providers need to accommodate the new cloud strategies, as customers scramble to find server virtualization products that meet their needs for reduced costs and getting horsepower on demand. With the wide variety of cloud offerings available (and growing), the network operator has to have an infrastructure flexible enough to accommodate the complex requirements of each type of cloud product.

So what’s a network engineer to do to in the face of ever-growing challenges that their customer requirements pose?  Keep adding etherchannel links within an oversubscribed network access layer, adjust complex spanning tree algorithms and hope to hell that nobody plugs in a switch in the wrong port that could potentially tear down the whole datacenter? Even with the emergence and availability of 10 Gb ports in today’s DC networks, maintaining a loop free topology becomes increasingly difficult as network access layers grow in size, and inefficient. Locking down a network so that only a very few select operators can work on it, is not an option; Try explaining to the COO that you are slowing down provisioning of customers and keeping operational departments on standby, in the interest of maintaining network stability. Safe to say you won’t win that argument;->

Fortunately, the network hardware vendors recognized these business challenges in the datacenter, and have come up with new strategies and designs that call for the minimization or complete eradication of complex spanning tree protocols inside the DC, while at the same time providing a high availability, highly flexible, easy to scale, and of course a high performing network. PEER 1 Hosting had the chance to review and assess DC strategies from some of these vendors over the last 24 months as we prepared for the new network deployment in our flagship datacenter in Toronto.

Cisco Virtual Switch System (VSS) & Nexus Platform

The Cisco VSS is a network system virtualization technology that pools multiple Cisco Catalyst 6500 Series routers into one virtual router. Access Layer switches connect to this pool of 6500’s, and run Multichassis Etherchannel protocol across multiple links, and all links are live (multipath). There is no port blocking or spanning tree involved on these links, giving high throughput capabilities. Some highlights of the VSS design are ease of management (at the routing level anyways), no need for spanning tree at least at one level, no need for HSRP/VRRP/GLBP, and flexible deployments options as switches can de positioned in various locations throughout the DC, connecting back to the 6500’s either by Gigabit or 10 Gigabit interfaces.

On the heels of VSS strategy, Cisco also came out with another virtualization design that started at the access layer instead of the distribution. The Nexus 5000/2000 Platform virtualizes the access layer by using a pair of 1U  5000 model switches that act as ‘parents’ to a maximum of 12 Nexus 2000 fabric extenders. All devices act as a single logical unit, flattening the access layer, simplifying operations and removing the need for spanning tree. The Nexus seems to be the dominant datacenter strategy for Cisco, as it addresses a lot of the ‘moving parts’ and requirements at the access layer instead of just at the distribution layer like the VSS does; operationally speaking, the access layer has been the most volatile to deal with inside any large enterprise datacenters.

Brocade TRILL

While not a Brocade specific protocol, the TRILL (Transparent Interconnection of Lots of Links) protocol has been embraced by the company for their datacenter network initiatives. Akin to VSS, TRILL introduces multipath into the Layer 2 networks, while at the same time minimizing the need for spanning tree. In a flattened layer 2 network, TRILL requires each device to run a link state protocol amongst themselves to identify optimal paths through the various links within (via ISIS or in Brocade’s case FSP). In the Brocade implementation, switches participating in the TRILL protocol will auto discover and auto-configure each other to form a single logical switch to the rest of the datacenter network as one large switch. The very recent launch of the Brocade VDX Datacenter Ethernet Fabric is being touted as significant development on their Trill strategy, and initial indications are impressive.

This tactic, coupled with their Multi Chassis trunking solution at the distribution layer (very similar to the Cisco VSS), brings a lot of simplicity and scalability to the datacenter network. And because TRILL is an IETF protocol, it should allow for interoperability with other hardware vendors, such as Cisco and HP, although I wouldn’t hold my breath for this to be realized any time soon..

Juniper Virtual Chassis & Stratus

Taking a decidedly different path, Juniper has taken a proprietary approach for the datacenter fabric, which is as a bold step for company traditionally viewed as being in the carrier space only. Starting with their virtual chassis (VC) EX4200 switch fabrics, one of the first to market in this sphere (Brocade has a FCX switch fabric in this sphere), Juniper was able to provide the first 10 member VC switch fabric with a 128 Gb/s backplane. This virtual chassis, not to be confused with stackable switches, has an ‘any to any’ port mapping within, meaning that full Ethernet packet processing is executed only once upon entering the VC and the packet is transported to the exit port without repeating that processing; a radical departure from what happens in typical tree architectures seen in most datacenter network implementations. Even in a TRILL implementation, each network element has to do it’s own packet processing as a packet passes within a TRILL boundary. To deliver the any-to-any port mapping, the EX4200 uses shortest-path, cost-aware and multicast-aware protocol, ensuring optimal use of the VC backplane resources and allowing multipath and extended reach topologies; a huge advantage when it comes to customizing a network deployment to the unique needs of each datacenter.

Aside from the flattening and simplification of the data plane, the EX4200 proprietary approach calls for a single control plane (unlike TRILL), which allows for master/backup routing engine architecture within a VC, and all members have a consistent view of the forwarding database.  This provides for substantial improvement in management and availability, inherently lower latencies and excellent cross-sectional bandwidth. And of course removes the need for the dreaded spanning tree protocol from your operation.

Everything I’ve discussed has pertained to the access layer so far, but Juniper’s vision, known as the Stratus Project, is to realize the any-to-any, single control plane design to encompass the distribution and edge routers. Their ultimate goal is to have the whole datacenter network be administered as one big logical switch, allowing for simplicity, huge scale, and great flexibility.

So, Who did PEER 1 Hosting Choose?

After taking all the vendor proposals into consideration with what we wanted to achieve at our new flagship datacenter in Toronto, we went with the Juniper solution. Our DC design called for top of rack switches for individual rows, where each row needed a minimum of 10 Gb/s trunk capability, and an ability to LAG up in 10 Gb increments for massive capacity. We also needed network profiles for customers to easily move anywhere throughout the DC, for many reasons including vMotion and supporting non linear customer growth. In addition to meeting our requirement for removing spanning tree and providing huge flexibility and simplicity, the Juniper platform also has the added benefit in its operating system by providing onboard automation. As most network engineers are quasi developers and scripters at heart, we were able to start developing operational, event driven, and commit scripts on the network devices themselves to help manage the network infrastructure. We are also exploring utilizing this onboard automation to enhance the current automated provisioning process of our hosting products.

At the time of our decision, it was seen as a bold move to use Juniper, as it was not regarded as a traditional datacenter network vendor. However, we’ve been duly impressed by the rollout, and it would seem that the industry recognizes this as well: Juniper’s Enterprise product line appeared recently in the Gartner Magic Quadrant in the Enterprise Lan as a challenger to the traditional incumbents of Cisco and HP (http://www.gartner.com/technology/media-products/reprints/juniper/vol6/article4/article4.html), as well as being identified in the latest market share report from Dell’Oro Group showing Juniper advancing to the #3 spot in the Ethernet switch market. It’s been enough of a success in our new Toronto DC , that we chose to use the same strategy in upgrading our Serverbeach networks. I’ll describe that in a later post.


How PEER 1 CDN Works for Social Network Sites

Monday, June 21st, 2010  |  by Rajan Sodhi  |   No Comments

By Rob Station, Solutions Engineer

The growth of social networking since its start in the late 90s has been exponential. Beginning as a way to find and keep contacts, the social network site has grown into a method for people to express themselves, through blogs, pictures, videos and music. The modern social network is a bandwidth and computing heavy site.

Problems with Social Networking

Popularity and scalability
The popularity of your site can bring with it a lot of benefits, but also a lot of issues. Site growth is a real concern, as social networking trends can grow your site overnight. Between its inception and 2006, MySpace alone grew from a handful of members to more than 47.3 million. Can yours stay reliable at a large multiple of your userbase? Do you have a plan for growth?

Bandwidth strain
A social networking sites value lies in what it allows you to do. Many sites offer at least picture hosting, with many new social networking projects allowing bands to upload mp3s, and users to make and serve videos right of their personal site page. The problem is not adding these new ways to communicate, but to actually serve them, and to make sure these media files get out fast and without errors.

Making the most of your resources
Most problems you have with a website can be solved by provisioning more servers and bandwith. Slow site? More servers and colo. Flash Video project? Lets order some more boxes. While this may be the easiest way to get around your issues, is it the smartest? How does your site innovate to stay cost efficient?

The PEER 1 CDN Relieves Stresses of Social Networking

The PEER 1 Content Delivery Network is an easy to configure, fast and low maintenance way to offload the heavy bandwidth of your site. We can handle your static movie, image, music and html files with no extra servers to upload to, and no complicated markup language.

Scale from small to big
Always fast, the PEER 1 CDN uses geolocation technology to serve your content to your users from a server near to them. With over 17 nodes in North America and Europe, PEER 1 is situated to deliver content faster and more reliably than any hosted situation. Feel the freedom of knowing that whenever and wherever your site grows, PEER 1′s CDN is there to serve all of your users.

Bandwidth delivery is our specialty
Flash Video, mp3s and jpgs can choke your upstream, and a slow upstream means a slow site, no matter how many computers you are hosted on. As you allow your users to become more feature rich, the features they use must be backed by quality, scalable bandwidth. Imagine the features you could add to your site backed by the growth potential. No longer will you have to say “No, our servers can’t handle that.”, PEER 1′s CDN can make bandwidth worries a thing of the past.

Use PEER 1′s resources
PEER 1′s network spans North America and Europe, our CDN servers are state of the art, and our peering is second to none. Why build a distribution network for your site when we have done the work for you? Your expertise if your site and its code, feel free to develop and serve it while our CDN does all of your heavy lifting. Turn the servers you had doing “dumb” data transfer and use those cpu cycles for something more important!

For more information on the PEER 1 CDN, please visit http://www.peer1.com or call toll free 1.866.683.7747


PEER 1 Customer LANDFLIP Experiences Explosive Growth

Tuesday, March 31st, 2009  |  by Rajan Sodhi  |   No Comments

LandFlip.com
Continuing to highlight fast-growing customers as part of our recently launched “Million Hits” campaign, we would like to introduce you to LANDFLIP, who has experienced significant growth since joining PEER 1 in October 2007. PEER 1 provides LANDFLIP, a top land real estate online listings site, the scalable managed hosting solution needed for its intense online growth.

Founder, Ryan Folk, recently told us that, “The speed of the network is phenomenal, and the PEER 1 infrastructure allows access to LANDFLIP with extreme speeds from anywhere.”

In LANDFLIP’s first year with PEER 1, they experienced a 460 percent growth and now see more than 350,000 unique visitors each month! The company continues to grow, despite today’s economy, as people are looking for more tangible assets and land is an advantageous option.

A big congrats to the folks at LANDFLIP on their success and growth. For more information, please visit our Resource Center and view the LANDFLIP case study: http://www.peer1.com/resources/questions/145/LANDFLIP

Remember, if you’ve experienced, or are experiencing, sudden online growth, we want to hear about it! Tell us about your experience and we’ll share your story here.


PEER 1 Net Promoter Score Increases by 76 Percent

Thursday, March 26th, 2009  |  by Rajan Sodhi  |   No Comments

Thank you PEER 1 customers for showing us the love. In our most recent Customer Pulse Study, you gave our Managed Hosting services a Net Promoter Score of 30, a 76 percent increase over last year. To put this score in perspective, according to Satmetrix 2009 Net Promoter Industry Reports, among Internet service providers only 3 of the 9 providers received positive scores, with AT&T topping the list at just 11. Adobe led consumer software with a high score of 46, Verizon Wireless led cellular providers at 40, and Apple led computer hardware at an incredible 77.

So, what is a Net Promoter Score (also called Net Referral Score)? It is based on the idea that every company’s customers can be divided into three categories – Promoters, Passives, and Detractors – by asking one question:

How likely is it that you would you recommend PEER 1 to a friend or colleague?

Customers respond on a 10-point rating scale and are categorized as follows:

  • Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth.
  • Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
  • Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth.

To calculate our Net Referral Score, the study takes the percentage of customers who are Promoters and subtracts the percentage who are Detractors. This resulted in a score of 30 for PEER 1. A strong customer focus is very important to us. We take all your feedback to heart to further improve our communications, product offerings and support. Thanks to all of you who participated in this year’s study and we won’t stop trying to win you over. That’s a promise.

See official release


PEER 1 Named in Vancouver’s Top 5 Best Business Blogs

Wednesday, March 18th, 2009  |  by Rajan Sodhi  |   No Comments

We are honored to be listed on The 5 Best Vancouver Business Blogs . PEER 1 has been mentioned as having the ability to come off as personal on our blog, focusing on community-sided topics and contests as well as keeping the balance right between company announcements and posts that are just for fun.

At PEER 1 we’re always striving to continue this balance. It’s very important to us to maintain not only a professional atmosphere to show people how PEER 1 is the smart choice for business solutions, but to also include a personal presence and allow everyone to see that we are real people too.

This past weekend ServerBeach – our dedicated division, exhibited at the Interactive Festival at South by SouthWest in Austin, Texas and were listed as one of the Top 10 Companies Most Discussed on Twitter. Be sure to take a look at the pictures on Flickr that were taken at this event and follow us on Twitter for news and upcoming contests:

PEER 1 on Flickr: http://www.flickr.com/photos/peer1

PEER 1 on Twitter: @PEER1