Fans of HBO’s hit series True Blood are getting glamorous this month, thanks to Los Angeles based interactive agencies Haus, BBDO, and the PEER 1 Hosting GPU cloud.

In case you’re unfamiliar, True Blood is a hugely popular HBO series that will be entering it’s fifth season in 2012. With over nine million fans on Facebook, social media engagement has been vital to the show’s success.

Set in small town Louisiana, the show features all sorts of supernaturals such as telepaths, shape-shifters and you guessed it – vampires. One of the reoccurring aspects of the show is the vampires’ ability to “glamour” someone, or put them into a hypnotic, trance-like state. Haus and BBDO wanted to create an app that would give fans the ability to glamour their friends, keeping them engaged while they eagerly await the launch of the fifth season next spring.

How it Works

The Glamour Your Friends app is simple: fans upload a photo of themselves via their webcam, hard drive or Facebook photos. The app then turns them into a Glamouring vampire, complete with fangs and a sultry southern drawl. Fans can customize the audio and location specific to the recipient, and then they can share their creations with each other on Facebook and Twitter.

Glamour Your Friends uses software licensed from Motion Portrait to create a 3D avatar.  Facial recognition is used to place bitmap data that the user uploads onto a 3D mesh. The Flash client communicates with Motion Portrait’s software through web and Flash APIs. To ensure the demand of such a large and devoted fan base could be met, HAUS worked with PEER 1 Hosting to create a load-balanced GPU hosting solution.

Feeling Glamorous? Go ahead and try it for yourself.