Thank you PEER 1 customers for showing us the love. In our most recent Customer Pulse Study, you gave our Managed Hosting services a Net Promoter Score of 30, a 76 percent increase over last year. To put this score in perspective, according to Satmetrix 2009 Net Promoter Industry Reports, among Internet service providers only 3 of the 9 providers received positive scores, with AT&T topping the list at just 11. Adobe led consumer software with a high score of 46, Verizon Wireless led cellular providers at 40, and Apple led computer hardware at an incredible 77.

So, what is a Net Promoter Score (also called Net Referral Score)? It is based on the idea that every company’s customers can be divided into three categories – Promoters, Passives, and Detractors – by asking one question:

How likely is it that you would you recommend PEER 1 to a friend or colleague?

Customers respond on a 10-point rating scale and are categorized as follows:

• Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth.
• Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
• Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth.

To calculate our Net Referral Score, the study takes the percentage of customers who are Promoters and subtracts the percentage who are Detractors. This resulted in a score of 30 for PEER 1. A strong customer focus is very important to us. We take all your feedback to heart to further improve our communications, product offerings and support. Thanks to all of you who participated in this year’s study and we won’t stop trying to win you over. That’s a promise.

See official release

This entry was posted on Thursday, March 26th, 2009 at 9:58 am and is filed under Co-location, IT, Internet, Managed Hosting, Online Business, PEER 1, Self-managed Hosting, Servers, Small Business, Technology, Web Hosting, data center, hosting, network. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.