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We’ve officially announced our new “we get IT” campaign at PEER 1 through this press release today. My team and I designed this campaign as way of telling our customers’ business story, and how hosting has played a critical role in doing what they do. So far, we’ve launched three video stories: Plentyoffish.com (no.1 free online dating site), Vonage (leading broadband telephone provider) and Blast Radius (interactive design agency for fortune 500′s). This blends with my strong belief in making the customer the star, and allows us to keep the campaign as fresh as the individuals we profile. People are doing some very unique and innovative things online, so there is no shortage of content and intrigue. We’ve adopted a casual interview style with the segments hosted by former MTV VJ Brian Adler, who helps by injecting some humor and taking some of the mystery out of technology so that anyone can understand it. The other part of this campaign was a trial piece we launched on social media sites called “Growing Pains” which tells the story of a guy named Todd who brings home a server to start his own online business. “This is going to grow into something beautiful,” he exclaims. He’s right. Well, sort of. Things do grow… but just a little out of control. A fun (yet experimental) piece that we launched on October 19th and has since received over 34,000 views and over 500 entries into our free managed hosting contest. The next segment is in the works.
Monthly Archive for December, 2007
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PEER 1 has launched the third PEER 1 Customer Story featuring Andrew Peart, Manager of Network Services of Vonage.
Vonage, is a leading provider of broadband telephone services (VoIP) with 2.45 million subscriber lines. Vonage call quality depends heavily on an innovative technology platform that utilizes PEER 1′s fast-performing network as Andrew explains in the video.
Google Adsense millionaire Markus Frind explains how a homegrown coding project turned into Plentyoffish.com, the no. 1 free online dating site with 1.4 million visitors a day. Find out how PEER 1 helps Markus connect people looking for love online by clicking here.
We’re sponsoring Launch Party Vancouver tomorrow evening at The Republic on Granville Street. The event kicks off at 5pm with a handful of demos from local start-ups looking to show off their products/services to a primarily techie, marketing and venture capital crowd. Launch Party is described as “a lively mixer for the city’s brightest entrepreneurs, tech junkies, and bloggers, who are doing it, have done it or want to make their ideas happen here. The goal of the event is to connect BC’s growing community of Internet and new media leaders with investors and other trailblazers across Canada and abroad.”
You may have already noticed, there is a thriving technology community here in Vancouver with a thirst for innovation and being on the bleeding edge. If you are not convinced, events like this one, as well as the BarCamps, Massive and Northern Voice will convince you. If you can find the time, I encourage you to attend. You can see the details here. We are also running our 12 Months Free Managed Hosting contest at the event.
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